The new partnership supports the brand’s growing popularity, expanded product lineup
Valencia, CA. – September 5, 2018 – Security hardware manufacturer Pacific Lock Company (PACLOCK) today announced a services partnership with the Drucker Group, a strategic marketing firm based in Chicago. PACLOCK is increasing its marketing investment by focusing on the commercial security hardware market in the U.S., accelerating new product launches and, through Drucker Group, building strategic marketing support programs for its distributors and locksmith dealer partners.
“We see tremendous opportunity to be a market leader in the commercial security channel,” said Gregory Waugh, president of PACLOCK. “We’re investing to produce the highest quality product possible right here in America and to better serve commercial customers who have been asking for a lot more support from the big players in this industry. It was time to bring the Drucker team aboard.”
With more than 20 years of commercial marketing experience in the security hardware industry, working for leading security manufacturers and distributors, the Drucker Group is a B2B marketing firm that specializes in building professional brands. Under its banner of Investigative Marketing™, the Drucker Group specializes in using Voice of Customer research to help clients find unique ways to develop market strategies to grow their brands, engage their customers and support channel partners.
Added Scott Drucker, managing partner: “PACLOCK has so much potential because they are listening to the needs of all the stakeholders in the commercial security industry, from distributors to locksmith professionals and the security products end users themselves. Our plan is to add more rocket fuel to their plan.”
PACLOCK’s business strategy is to build a new kind of American lock company for a new generation of security professionals and locksmiths, with custom-engineered products and profit-enhancing solutions. The company’s padlock body manufacturing operations are located in the USA and is producing hardened steel, brass and aluminum body padlocks in California. PACLOCK is the only padlock manufacturer producing Buy American Act compliant padlocks in all three body materials.
The PACLOCK-Drucker team will be responsible for the successful deployment and activation of its marketing assets across the USA, the expansion of its distribution footprint and the further development of the brand’s customer base.
About Pacific Lock Company
Founded in 1998, Pacific Lock Company is a leader in commercial and enterprise security products, manufacturing a large assortment of traditional solid and laminated body padlocks; hidden shackle and hockey puck-style locks; transportation locks; government locks; hasps, and smart lock solutions. PACLOCK’s products are engineered and built to set the standard in craftsmanship, reliability, and extreme durability. The company also engineers custom solutions, unique applications and OEM manufacturing services for a wide variety of customers.
About Drucker Group
Drucker Group is a B2B marketing consultancy founded in 2003. The company’s Investigative Marketing™ services help clients find ways to grow and develop their brands, distribution channels and marketing reach. Through carefully developed research methodologies, Drucker experts dig for customer perceptions and preferences, sales opportunities, growth opportunities and much more. With critical insights in hand, the firm’s veteran team then builds them into strong brand strategies, persuasive creative ideas and opportunistic marketing programs.